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Monitoring your WordPress website’s analytics is essential for every online business. It enables you to see where your traffic is coming from, what pages of your website are popular, and how users behave while on your site. These stats will reveal your strong and weak points.
Regardless of whether your website is a blog, a fully-fledged eCommerce business, or otherwise, the above information will help you take data-driven business decisions and can spell the difference between success and failure. By studying this data, you can take decisions that will propel your business ahead of the competition.
In this short article, we’ll walk you through the benefits of using Google Analytics, and then show you how to sign up for it and then install it on your website. By the end, you’ll be ready to see record and study almost all the activity on your website.
Let’s get to it!
The Benefits of Using Google Analytics for Your WordPress Website
While there are many analytics tools out there, Google Analytics remains the head honcho. There are many reasons why Google Analytics reigns. In addition to Google providing this service free of charge, Google Analytics also provides very detailed and insightful reports about your WordPress website.
Surprisingly, all you’ve got to do is set it up and it does the rest for you. In particular, it collects data, analyses it, and produces reports. Not only are the reports usable in their raw form but they’re also customizable to your unique needs.
Moreover, you can integrate Google Analytics with any WordPress website in mere seconds using the plugin we’ll introduce you to in just a bit. It works perfectly and doesn’t take specialist knowledge to set up.
With this in mind, let’s have a look at how to sign up to Google Analytics, and then we’ll show you how to get it on your WordPress website.
Signing Up for Google Analytics
Before you even think about installing Google Analytics on your website, you must sign up for the service. You do this on Google Analytic’s website. If you’re an existing Google user with a Gmail or Google account, then you pretty much already have a Google Analytics account. You just need to set it up. But first things first.
Step 1: Sign Up for Google Analytics
Visit the Google Analytics page here. Log in to your account if you’ve not yet done so. In case you’re not an existing Google user, go ahead and create a Google account.
Step 2: Start the Google Analytics Sign-Up Process
Now that you have a Google account, visit Google Analytics signup page here. Click on the “Sign Up” button on the further right of the page as shown in the screenshot.
Step 3: Fill in Your Details
After clicking the “Sign up” button, the system will redirect you to another page. Fill in the details of your website. In particular, enter your website URL, account name, website name, and your industry. When done filling, accept the Terms of Service and proceed.
Step 4: Finished! See Your Google Analytics Tracking ID and Code
If all goes well, the system will redirect you to the next page containing your Google Analytics Tracking ID. The page should look like the screenshot above. Lower down on the page, you can get your Analytics tracking code to use in your website for tracking purposes. This code should include your Tracking ID. Remember not to share your Tracking ID publicly.
That’s it! You’ve set up Google Analytics successfully. You’re now ready to set up Google Analytics on your WordPress website.
Installing Google Analytics on Your WordPress Website Using MonsterInsights
Even though installing Google Analytics on your WordPress website can be simple for some, it won’t be simple for those who aren’t familiar with how WordPress works. But don’t worry, we’ll show you a way that works for everyone.
Moreover, if you just install Google’s tracking code in your website header or footer, you’ve got to log in to your Google Analytics account every time to see the reports. This is slow and inconvenient. However, by using some specific Google Analytics plugins, you get the option of viewing stats within your WordPress Dashboard.
Not all plugins will give you the desired results, though. And not all of them are easy to install and set up. That’s why we recommend MonsterInsights – our favorite choice to install Google Analytics on your WordPress website.
Over 2 million WordPress installations use MonsterInsights. Top companies like Bloomberg or Playstation also use it. And it’s super easy to set up, whether you are a WordPress expert or a beginner. Not to mention that with MonsterInsights you can see ALL the reports you need straight from your WordPress dashboard. No more time wasted to navigate to Google Analytics. And the best thing? There is no cost to start using it. The plugin is entirely free to use. You can download it from here.
For those who run an eCommerce business or really want to take their website tracking to the next level, you can also look into the MonsterInsights Pro version. It has more advanced features such as E-commerce tracking, Ads tracking, Author tracking and more. In addition, this paid version of the plugin allows you to be 100% compliant with the EU’s GDPR Regulations. So if you target customers in the EU, this is a HUGE plus. Read more about MonsterInsights Pro here: find out the amazing things it can do for your business.
We will be using the free version to show you how to install it, but the process is the same in both cases.
Step 5: Installing MonsterInsights Plugin
To install the plugin, login to your WordPress Admin Panel and click on the “Plugins” link on the left-hand side of the page. On the links that appear under it, click “Add New” and search for the MonsterInsights plugin using the keyword “MonsterInsights”. Choose the one by MonsterInsights. It should be the first choice. Consequently, click “Install Now” and then “Activate” after the installation has completed.
Step 6: Start the Setup Wizard & Select Your Website Category
In your WordPress admin menu, look for an item labeled “Insights”. Click on it, and the setup Wizard that you can see above will start. Proceed to select your website category. In this case, you’ll see three website options, namely: Business Website, Publisher or Ecommerce. Select the appropriate category and then click on save and continue so that it takes you to the next page.
Step 7: Connect MonsterInsights to Google Analytics
On the new page, connect MonsterInsight to your website. You’ll have to allow MonsterInsights to connect Google Analytics to your WordPress website. To do this, the setup wizard will be ask you to connect to an existing Google Analytics account. This is also where you can put in your license key for MonsterInsights Pro. If you want to get it, then download it from here!
Step 8: Select the Google Analytics Account You Want to Use
At this point, you need to choose an account that you want to use. Once you choose an account, you’ll proceed to the next step where MonsterInsights will ask for permission to access your Analytics Account.
Step 9: Give MonsterInsights Permission to Access your Google Account
At this point just click the Allow button to give Monsterinsights permission to access your selected account. Clicking this button will move you to the next step where you’ll be able to connect your website to your Google Analytics account.
Step 10: Connect Google Analytics to Your WordPress Website
All you’re required to do here is to pick the profile you want MonsterInsights to use for your reports. This is your website. After you select your website click on the Complete Connection button to move to the next step.
Step 11: Essential MonsterInsights Settings
Once you click on the Complete Connection button you have successfully connected your website to Google Analytics. However, it doesn’t end here. MonsterIsights recommends some settings that depend on your configuration, and you have to adjust these settings before moving to the next step. We recommend leaving events tracking and enhanced link attribution as “on”, as these settings will allow you to get more detail about your user’s behavior on the website. If you run affiliate links then you should add the path you use for cloaking your links. This will help you track all clicks to those links.
Step 12: MonsterInsights Pro Addons
During the next stage of the setup wizard, MonsterInsights offers some upgrades that will help integrate Google Analytics with other important applications. Once you choose your preferred upgrade, you can click on the Save and Continue button to the next step.
Step 13: If You Wish, Install WPForms
Here MonsterInsights recommends WPForms plugin which makes creating forms for your website much faster. However, this is optional. If you already have a form builder then we recommend skipping this. You can choose to skip the step or install the WPForms application.
Step 14: You’re Done!
This is the final step. All you need to do here is to click the Finish Setup and Exit Wizard button and you’ll be good to go.
After this, you should be able to see your Google Analytics data straight from WordPress. This is one of the plugins best features. To see how your website is fairing you can go to Insights on your WordPress Admin Menu, and then go to Reports. This is what you’ll see:
With the above steps setting up Google Analytics for your blog, website or E-commerce business has been made easier. You don’t need any coding to install Google Analytics. All you need to do is to keenly follow the instructions above. And once you can track all the stats for your website, you’ll be in a strong position to take better informed business decisions.
Remember: the stats are nothing if you don’t make good use of them. Here at TANDA Copywriting we’re ready to help you study your Google Analytics data and take the right decisions for your business. We’re also ready to help you solve any problems that you notice on your website. After all, we’re masters when it comes to conversion rate optimization and getting your users to take the actions you want them to. So if you need any help, don’t hesitate to get in touch with us!
If you have any questions about Google Analytics, MonsterInsights or WordPress, let us know below!